Adidas is a German sneaker and sportswear manufacturer founded in 1949 by Adolf “Adi” Dassler. The name “Adidas” comes from the first three letters of his first and last name.
The company is known for its iconic sneakers – among them fall, for example, the “Yeezy”, the “Superstar”, “Stan Smith” and “Gazelle”. These shoes not only have a long history, but are also highly recognizable and still remain relevant in today’s fashion industry.
Adidas is also known for its innovative technologies in the sneaker industry and feared by its competitors. For example, in 2015, the “Ultra Boost” was introduced, which is known for its comfortable cushioning technology and futuristic design. Also, Adidas launched a new type of material with the introduction of “Primeknit”, which is a seamless and breathable fabric used for many of Adidas’ shoes.
In addition to sneakers, Adidas also makes sportswear, including tracksuits, shorts and jerseys for a variety of sports. The company has partnerships with a variety of athletes and sports teams around the world, including soccer players like Lionel Messi and Cristiano Ronaldo, as well as basketball players like James Harden and Derrick Rose.
Adidas is also committed to sustainability. The company aims to produce 100% recyclable products by 2024 and be carbon neutral by 2050.
The adidas Yeezy Boost 700 was released in 2017 in response to the big dad shoe trend - a rather chunky sneaker with an opulent sole that is also very comfortable to wear. The model cost $300 and was available in the "Wave Runner" colorway and then in "Mauve" in 2018.