A real eye-catcher: The bright red XXL shoes have flooded the social media within a very short time and created a lot of hype. The Big Red Boots from MSCHF have also stirred up the fashion world. They are reminiscent of shoes from cartoons, comics or video games – presumably they are based on Astro Boy, a comic book series from 1952 to 1968, penned by Japanese cartoonist Osamu Tezuka and later made into a film.
The provocative giant kicks were designed by the artists’ collective MSCHF. Their particular design is intended not only to polarize stylistically, but also to convey two messages: Nowadays, things have to be as absurd as possible to go viral and thus reach a broad mass. The “normal” has become increasingly boring. So you’re criticizing the ephemerality and predictability of social media. Another message should be that the shoes provide some joy and humor in the current difficult times. But the creators certainly didn’t expect this strong response on all channels.
The Brooklyn-based artist collective is known for its unconventional marketing campaigns. They also design art objects, clothes and shoes. Their products regularly attract a lot of attention. With the Big Red Boots they managed one of their biggest coups. The PR for the shoe came virtually on its own. Founding member and CEO of the brand is Gabriel Whaley. First and foremost, the collective is the union of good friends.
📍This is what you should definitely know about the New MSCHF Big Red Boots:
What makes the MSCHF Big Red Boots stand out?
You can’t miss these shoes. The bright red and 3D look can’t help but catch your eye and make you smile. It doesn’t get much more opulent than this. They represent eccentricity and futurism. Whoever wears them needs an extra dose of self-irony. The boots weigh around two kilograms, so there is no question of a comfortable wearing experience. They have no patterns or embellishments, but feature a smooth look throughout. Branding can be found on the ribbed sole with an MSCHF lettering. The shoes are made of foam and rubber. But beware: it’s not so easy to take these giant boots off again. There are videos where the wearers have great problems to get out of the shoes.
When and why did the MSCHF Big Red Boots become so popular?
They became so popular right after their release in February 2023. The reason was their extreme visibility: the Big Red Boots by MSCHF became a hit on social media. Fashion fans posted photos with the boots and even celebrities shared pictures wearing the bright red shoes. They caused hot discussions with it. Some love the boots and others hate them. The shoes are a particularly impressive proof that tastes can be very different after all.
Who has already worn the MSCHF Big Red Boots?
Stars celebrate the trend and had themselves photographed in the oversized boots or photographed their special accessory themselves. These include hip-hop and R&B artist Ciara, rapper Lil Wayne, actress and model Sarah Snyder, NBA star Shai Gilgeous-Alexander, model and TikTok star Wisdom Kaye, wrestler Seth Rollins, musician and DJ Diplo and rapper Coi Leray.
When were the MSCHF Big Red Boots released?
The Big Red Boots were launched on February 16, 2023 by the artist collective MSCHF. The controversial look caused quite a stir and went viral immediately.
How much did the MSCHF Big Red Boots cost on release?
On release day, the boots cost 325 euros. Anyone who wanted to get hold of them had to be very quick. They were sold out within a very short time. Soon after, MSCHF’s Big Red Boots became a cult item.
Will the MSCHF Big Red Boots be reselled?
The boots are limited and were immediately sold out after the release on February 16. To get hold of a coveted pair, interested parties will be lucky enough to find them on resell platforms, where the Big Red Boots by MSCHF are offered for significantly higher prices.
At what price are the MSCHF Big Red Boots reselled?
The Big Red Boots from MSCHF initially cost 325 euros – that’s relatively cheap, considering the prices at which the shoes are traded on resell platforms. Here, the boots are offered for around 1,000 euros. Maybe you don’t have to wear the boots at all, but you can put them in your apartment or house as an unusual “sculpture” – they’re big enough for that.