The Nike logo, also known as “the swoosh,” is an iconic trademark that is known worldwide and has a fascinating origin story. It was designed in 1971 by graphic design student Carolyn Davidson, who was working for Nike founder Phil Knight at the time. The Swoosh is a symbol of movement and speed that embodies the ideals of Nike and the sports world.
The origin of the logo
Carolyn Davidson met Phil Knight when he was a guest lecturer at Portland State University. At the time, Knight was in the process of starting his own athletic shoe brand and was looking for a logo to match. Davidson was working as a graphic design student at the time and was commissioned by Knight to design a suitable logo for his brand.
This is how much it cost to design the logo
Davidson began work designing the logo in just 17.5 hours. She proposed Knight a fee of $2 per hour, which equaled $35 in total. Knight wasn’t thrilled with the logo at first and later admitted that he thought it was “no big deal.”
This is what the Nike logo stands for
The Nike logo, also known as “the Swoosh,” was designed by Davidson using the Greek word “Nike” (Νίκη), which stands for “victory,” as inspiration. She designed the Swoosh by imitating the arc of an airplane movement to convey the idea of speed and motion. The logo was intended to become the trademark for Nike and connect the company to the sports world.
The Nike logo has changed minimally since its introduction in 1971. The company has placed it on all of its products, from footwear to apparel and accessories. It has become a symbol of the sports world and is now known worldwide.
The Nike logo has an important meaning for the company. It embodies the ideals of Nike and represents movement, speed and success. It also symbolizes the company’s connection with the sports world and is a symbol for athletes and sports enthusiasts around the world.
The work pays off
Carolyn Davidson later received a gift from Nike in recognition of her work. The gift consisted of a gold Swoosh pendant, an envelope of stock from Nike and a letter from Knight thanking her for her work. Davidson received only $35 for her work, which seems astonishingly small for the creation of one of the most recognizable logos in the world today.
The shares Davidson received are worth millions of dollars today, which shows the importance of believing in your work and working hard, even if you are not immediately rewarded for it. David’s success story is an example of the importance of hard work and dedication to his work, even if it doesn’t seem like it will pay off at first.