If you love sneakers, you can't get around it: the New Balance 574 is a true legend. The shoe first appeared in 1988, it was developed as an interface between performance and lifestyle. It is considered the best-selling New Balance sneaker in history. Steven Smith (also known as "The Godfather of dad shoes") is responsible for the thoughtful design.
If you look around on Instagram, you'll see it everywhere right now: the New Balance 530. It's effortlessly cool and timeless. The sneaker appeared back in 1992 and was originally designed as a performance running shoe. Over time, however, sneaker fans realized that the model was also exceptionally well-suited as a lifestyle shoe. With its understated yet aesthetic design, it can be easily paired with any outfit.
Performance meets lifestyle - the New Balance 2002R combines minimalism, retro vibes and aesthetics. The sporty sneaker fits perfectly into the portfolio of the US sporting goods brand based in Boston, Massachusetts. It is inspired by the New Balance 2002, which was launched in 2010. The 2002 model is a running shoe that features special cushioning technology.
The New Balance 327 was first seen at Paris Fashion Week 2020. From that moment on, the hype around the sneaker was ignited and the demand was enormous. The shoe is the brainchild of designer Charlotte Lee. The first model on the market was a collaboration with premium label Casablanca.
The New Balance 550 first appeared in 1989 under the title "P550". It was originally developed by designer Steven Smith as a basketball shoe. The sneaker initially did not receive the desired attention and over time fell into oblivion - then a collaboration with New York streetwear brand Aimé Leon Dore took place in 2020. The founder and creative director of the brand, Teddy Santis, created a special version and the New Balance 550 made a brilliant comeback.